How To Write Content That Resonates

Writing a great piece of content isn't about sounding smart.

It's about saying something real—clearly, simply, and with a pulse.

The goal?

A moment of clarity wrapped in a scroll-stopping message.

Here's how to do it:

1. Start with a spark

A strong piece of writing always begins with something true:

• A personal insight

• A moment of discomfort

• A lesson you're learning

• A question that's been bothering you

• A small story with a big takeaway

If it made you stop and think, it can make someone else stop and think too.

2. Speak first, polish second

Don't try to be perfect from the jump. Just talk on the page—like you're texting a close friend who really gets you.

You can clean it up later. But first, capture the raw thought. That's where your voice lives.

3. Trim the fat, but keep the flavor

Cut what's clunky or repetitive.

Sharpen your phrasing.

Make it flow like a story.

But don't over-edit to the point where it sounds like someone else wrote it. (Even if someone else did before 😅)

4. End with a punch, not a puddle

The last line is everything.

It should hit like a cymbal crash, not a soft fade-out.

Try ending with:

• A call-to-action

• A bold realization

• A rhetorical question

• A contradiction or twist

• A clean, one-sentence truth that lingers.

5. Write the way you wish someone would say it to you

If you needed this message, chances are others do too.

Don't write to impress, but to express. Don't write to perform, but to connect.

That's how you build a voice.

That's how you build a reader's trust.

That's how you make a scroll worth stopping for.

And if you keep showing up like that, your writing will light a spark within your audience.

This is the 11th installment in my project of publishing a mini essay every day to achieve 100 public pieces. Check out the full list here, and the previous letter here.

If you liked this post, I’m sharing more unfiltered lessons as a 17-year-old trying to figure this whole life thing out—check my other socials here🫡.